Amazon Calculator
Amazon PPC Calculator
Calculate your Amazon PPC performance including ROAS and ACOS.
Result
- ROAS
- 4.00x
- ACOS %
- 25.0%
- Cost Per Click (CPC)
- $2.00
- Cost Per Order (CPO)
- $25.00
How to Read This
This tool applies: ROAS = Sales Generated / Ad Spend. ACOS = (Ad Spend / Sales Generated) × 100. CPC = Ad Spend / Clicks. CPO = Ad Spend / Orders. Treat the result as a planning estimate — the more accurate your own numbers, the more it reflects reality. It doesn't store or send your inputs anywhere; everything runs in your browser.
Frequently Asked Questions
What is ACOS in Amazon PPC?
ACOS stands for Advertising Cost of Sales. It is the percentage of your sales revenue that was spent on advertising. Formula: (Ad Spend / Ad Sales) * 100.
What is ROAS in Amazon PPC?
ROAS stands for Return on Ad Spend. It is the revenue generated for every dollar spent on ads. Formula: Ad Sales / Ad Spend. A 4x ROAS is exactly the same as a 25% ACOS.
What is Break-Even ACOS?
Break-Even ACOS is exactly equal to your profit margin percentage before advertising. If your margin is 35%, your Break-Even ACOS is 35%. Spending more than this means losing money.
What is TACoS?
TACoS is Total Advertising Cost of Sales — ad spend divided by TOTAL sales (organic + ad sales), showing how ad spend affects overall business health.
Want Help Acting on These Numbers?
A strategy call turns this estimate into a plan specific to your business.