Amazon Calculator
Amazon ROI Calculator
Calculate your Amazon product ROI to determine if it's worth launching.
Result
- Profit Per Unit
- $25.00
- ROI %
- 100.0%
- Total Return
- $500.00
How to Read This
This tool applies: Total Cost = Product Cost + Shipping + Amazon Fees. Profit Per Unit = Price - Total Cost. ROI = (Profit Per Unit / Total Cost) × 100. Treat the result as a planning estimate — the more accurate your own numbers, the more it reflects reality. It doesn't store or send your inputs anywhere; everything runs in your browser.
Frequently Asked Questions
What is ROI in Amazon FBA?
ROI (Return on Investment) measures the profitability of your Amazon product relative to the capital you invested. It shows how much profit you generate for every dollar spent on inventory and logistics.
What is a good ROI for an Amazon product?
A 'good' ROI is typically 100% or higher. This means if you spend $10 on a product, you get your $10 back plus an additional $10 in pure profit. Anything below 50% is generally considered risky.
How is ROI different from Profit Margin?
Profit margin is your net profit divided by the selling price (revenue). ROI is your net profit divided by your total cost (investment). A 30% margin can equal a 100% ROI.
Should I include PPC costs in my initial ROI calculation?
For pre-launch validation, you should estimate a Target CPA (Cost Per Acquisition) and include it. If the ROI is tight before PPC, the product will likely lose money once ads are running.
Why is my ROI negative?
A negative ROI means your total costs (product, shipping, Amazon fees) are higher than your selling price. You are losing money on every sale.
Want Help Acting on These Numbers?
A strategy call turns this estimate into a plan specific to your business.