Marketing Calculator
CAC Calculator
Calculate your true Customer Acquisition Cost (CAC).
Result
- Customer Acquisition Cost (CAC)
- $150.00
- Total Acquisition Costs
- $7,500.00
How to Read This
This tool applies: CAC = (Marketing Spend + Sales Cost + Software Costs) / New Customers Acquired Treat the result as a planning estimate — the more accurate your own numbers, the more it reflects reality. It doesn't store or send your inputs anywhere; everything runs in your browser.
Want Help Acting on These Numbers?
A strategy call turns this estimate into a plan specific to your business.
